Mode support launch of Revlon collection

They may have started out making nail varnish in the 1950s but there is no denying that Revlon has become one of the leading names in modern day hairdressing.

The partnership Mode has with Revlon Professional continues to go from strength to strength. This provided us with the opportunity to work in collaboration to launch their latest seasonal collection in the North West.

Anne Veck, originally from France and who now owns a salon in Oxford travels around the UK as a Revlon Ambassador. Along with an army of creative support Anne was the star attraction at the launch for the collection ‘Fall in Love’, which was staged at one of the world’s top bars – Alma De Cuba in Liverpool.

Planning & Preparation

The day before the event Mode tutors – Michael Flood and Joanne McCormick – hosted the Revlon team at our salon. There is a huge amount of preparation that goes into a live launch event such as the Revlon seasonal collections. The Revlon artistic team comprises some of the big names in the industry including make-up artist Kelly Holmes and stylist Bernard Connolly. Along with them, Claire Holmes who is the creative education manager for Revlon spent a whole day in preparation and planning at our base on Sefton Street.

Michael Flood says: ‘Working alongside the Revlon team is always a great experience. Anne’s creative approach is second to none. On this particular occasion it was extra special as we felt part of the team and picked up new knowledge and state of the art hairdressing techniques over a total of three days’.

Exclusive Event

Fresh from the launch at Alma De Cuba, the Revlon team came back to Mode the following evening to treat our own VIP guests to a demonstration of the techniques from the launch night including free hand colouring, flash lights, back to back colouring and avant garde styling. Salons which employ a Mode apprentice came from across the city for this very special technical demonstration.

Simon Nezri from Simon Alexandra said: ‘Liverpool follows fashion trends and beauty like no other city in the UK. Our day to day clients are always looking for something stunning and unusual, my staff and I have come away with new skills as a direct result of working with Mode’

Nick Riley, Revlon’s education manager for the UK & Ireland says: ‘Mode and Revlon have had an amazing professional relationship for more than ten years. It is a real pleasure working with Mode, the level of hairdressing teaching is amongst the highest in the industry. Mode’s facilitators are nationally acclaimed within the Revlon network finishing 1st and 3rd place in the Style Masters competition. We look forward to delivering Revlon education alongside the Mode curriculum in the future.’

Mode is planning more exclusive events for the staff and management of partner salons that employ a Mode apprentice.
 

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